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Advertising Rate Card For Various FISME Media Channels

Take advantage of FISME’s reach in domestic and global MSME space at highly cost-effective rates!

Website: www.fisme.org.in

Basic Rate: Rs 50,000 per month, 15% discount on basic rate for duration of 3 months up to 5 months, 20% discount on basic rate for duration 6 months up to 11 months, 25% discount on basic rate for duration 12 months and above

 

*Height of ad can vary up to 100 pixels plus/minus

 

*Height of ad can vary up to 100 pixels plus/30 pixels minus

http://www.fisme.org.in/images/ipfc.jpg

 

Basic Rate: Rs 25,000 per month, 15% discount on basic rate for duration of 3 months up to 5 months, 20% discount on basic rate for duration 6 months up to 11 months, 25% discount on basic rate for duration 12 months and above

 

Basic Rate: Rs 30,000 per month, 15% discount on basic rate for duration of 3 months up to 5 months, 20% discount on basic rate for duration 6 months up to 11 months, 25% discount on basic rate for duration 12 months and above

 

*Height of ad can vary up to 100 pixels plus/30 pixels minus

 

Basic Rate: Rs 40,000 per month, 15% discount on basic rate for duration of 3 months up to 5 months, 20% discount on basic rate for duration 6 months up to 11 months, 25% discount on basic rate for duration 12 months and above

  Leaderboard

 

 

e-Newsletter The FISME Factor,

Fortnightly, Current Reach 2.5 lakh

Minimum media buying block is 2 insertions

Basic Rate: Rs 4,000 for 2 insertions, 15% discount on basic rate for more than 2 insertions and up to 6 insertions, 20% discount on basic rate for more than 6 insertions and up to 12 insertions, 25% discount on basic rate for 14 insertions and above (no of insertions increasing in multiples of 2 in all cases)

*Height of ad can vary up to 100 pixels plus/30 pixels minus

  

  

Basic Rate: Rs 10,000 for 2 insertions, 15% discount on basic rate for more than 1 insertion and up to 6 insertions, 20% discount on basic rate for more than 6 insertions and up to 12 insertions, 25% discount on basic rate for 14 insertions and above (no of insertions increasing in multiples of 2 in all cases)

*Height of ad can vary up to 100 pixels plus/30 pixels minus

  

Basic Rate: Rs 4,000 for 2 insertions, 15% discount on basic rate for more than 1 insertion and up to 6 insertions, 20% discount on basic rate for more than 6 insertions and up to 12 insertions, 25% discount on basic rate for 14 insertions and above (no of insertions increasing in multiples of 2 in all cases)

 

*Height of ad can vary up to 80 pixels plus/30 pixels minus 

 

*Height of ad can vary up to 100 pixels plus/50 pixels minus

Basic Rate: Rs 6,000 for 2 insertions, 15% discount on basic rate for more than 1 insertion and up to 6 insertions, 20% discount on basic rate for more than 6 insertions and up to 12 insertions, 25% discount on basic rate for 14 insertions and above (no of insertions increasing in multiples of 2 in all cases)

 

 

The FISME Factor (Print Magazine),

Monthly, 4-colour Glossy, Print Order 5,000, sent free to all FISME members, Partner Associations, Senior Govt officials both State and Central dealing with MSME matters, Domestic & Foreign Support Institutions.

 

Back Cover: Basic Rate Rs 25,000 per insertion, 15% discount on basic rate for more than 1 insertion and up to 6 insertions, 20% discount on basic rate for more than 6 insertions and up to 12 insertions, 25% discount on basic rate for 13 insertions and above

Front Inside Cover: Rs 20,000 per insertion,15% discount on basic rate for more than 1 insertion and up to 6 insertions, 20% discount on basic rate for more than 6 insertions and up to 12 insertions, 25% discount on basic rate for 13 insertions and above

Back Inside Cover: Rs 20,000 per insertion, 15% discount on basic rate for more than 1 insertion and up to 6 insertions, 20% discount on basic rate for more than 6 insertions and up to 12 insertions, 25% discount on basic rate for 13 insertions and above<

Full Page Centre-Spread: Rs 15,000 per insertion, 15% discount on basic rate for more than 1 insertion and up to 6 insertions, 20% discount on basic rate for more than 6 insertions and up to 12 insertions, 25% discount on basic rate for 13 insertions and above

Full Page: Rs 10,000 per insertion, 15% discount on basic rate for more than 1 insertion and up to 6 insertions, 20% discount on basic rate for more than 6 insertions and up to 12 insertions, 25% discount on basic rate for 13 insertions and above

Half-Page: Rs 5,000 per insertion, 15% discount on basic rate for more than 1 insertion and up to 6 insertions, 20% discount on basic rate for more than 6 insertions and up to 12 insertions, 25% discount on basic rate for 13 insertions and above

Quarter Page: Rs 2,500 per insertion, 15% discount on basic rate for more than 1 insertion and up to 6 insertions, 20% discount on basic rate for more than 6 insertions and up to 12 insertions, 25% discount on basic rate for 13 insertions and above

 
Rates for Campaigns

Website or Print Media Advertisers can opt for their ads appearing in all three channels. In that case, they will have to pay the full applicable rate for their primary ad (website or print media), plus only 50% of the basic rate for their secondary ad (website or print media as the case may be) and only 25% of the basic rate for e-newsletter per insertion. For more than one insertion, applicable discount will be available on the already 50% discounted rate for print magazine/website as the case may be and the already 75% discounted rate for e-newsletter.

For example, if an advertiser opts for one insertion of Wide Skyscraper ad (160x600 pixels) on the website of minimum duration of one month and also the “Campaign) benefit, then the total amount that has to be paid is as follows:

1 Wide Skyscraper ad for one month on website: Rs 50,000 + 50% of the basic rate for any size/position print media rate for 1 insertion, say for 1 full page = 50% of Rs 10,000 = Rs 5,000 + 25% of the basic rate of any size/position e-newsletter for 2 insertions, say for a Medium Banner ad = 25% of  Rs 4,000 = Rs 1,000 for 2 insertions = Total = Rs 56,000 for a Wide Skyscraper ad on the website for 1 month, 1 full page in the immediate next issue of print magazine and a Medium Banner insertion in the immediate next 2 issues of the e-newsletter.

Thus, you get highly cost effective advertising and also reach a specific target audience – namely, nearly 3 lakh Indian MSMEs, all important Indian MSME stakeholders and the entire global audience of MSMEs and MSME stakeholders. And you can do all this at one fourth the cost of one single insertion of a display advertisement in newspapers or one 30 second spot in a TV channel.   

 

  
Federation of Indian Micro and Small & Medium Enterprises
B – 4 / 161, Safdarjung Enclave, New Delhi – 110029
Telephone: +91 11 26187948, +91 11 26712064, +91 11 46023157   Fax: +91 – 11 – 26109470
Email: newsletter@fisme.org.in ,    Website: www.fisme.org.in